10 Mar JD Technologies Embraces New Product Blueprinting
We take great care to ensure we’re utilizing the best and brightest technologies in our business, so we can offer above and beyond services to our clients.
One such technology is New Product Blueprinting. Ever heard of it?
Pioneered by the Advanced Innovation and Marketing (AIM) Institute, New Product Blueprinting is an entirely new approach to new product design, specifically for B2B companies and sales. At it’s core, New Product Blueprinting is in a league of its own, guiding teams through the product research phase and removing barriers before the development stage.
Consider this example, by AIM Institute President and author of New Product Blueprinting: The Handbook For B2B Organic Growth, Dan Adams: when a new homeowner decides to build a house, they consult an architect, who asks about the needs, desires and must-haves for their home. Following their consultation, the architect draws up a blueprint, based on the homeowner’s description. Sounds pretty typical, right?
Now, imagine if instead the architect presented the homeowner with a “one size, fits all” home design and said, “Here’s what I made. Do you want it or not?” At that moment, the homeowner would probably walk away!
Unfortunately, in most markets, new product development follows the same routine without true consideration to customer needs.
New Product Blueprinting takes an “inverted approach”, segmented into four phases:
1. Market Segmentation
Aim your resources at “high-potential segments” with achievable propensity for success. New Product Blueprinting helps teams compare potential markets and uncover which they’re able to best serve.
2. Interview Customers
Forget generic, lengthy surveys or questionnaires; instead, engage in lucrative peer-to-peer dialogues. You need to hear the “voice of your customer”, in order to aptly fill their needs. The focus is on relevant idea creation based on what your customer needs, what they already have and which areas need improvement. This step is all about removing the guesswork.
Side-by-side testing with a twist — benchmarks are measured by customer interviews and their perceptions of acceptability standards and preferred outcomes. By engaging the customer, they develop greater trust in your product.
4.Plan New Product
Customer and competitor data is visualized through the Blueprinter software, including the “Market Satisfaction Gap”, highlighting unmet needs. A Business Case is formulated before the final step, product development
We’re proud to work with and use New Product Blueprinting to support our processes and ultimately, the satisfaction of our clients.